# Handler: Investor Outreach

## Purpose

Draft cold emails, warm intro requests, follow-ups, and post-meeting updates for fundraising outreach. Produces concise, personalized, investor-facing messaging for angels, VCs, strategic investors, and accelerators.

## Activation

Dispatched when the write skill involves investor communication: cold emails, warm introductions, follow-up sequences, investor updates, or any reference to fundraising outreach.

## Procedure

### Step 1 -- Gather Personalization Context

Before drafting any outreach, collect at least one of:

- Relevant portfolio companies the investor has backed
- A public thesis, talk, post, or article by the investor
- A mutual connection
- A clear market or product fit with the investor's focus area

If context is missing, ask the user for it. If unavailable, mark the draft as a template awaiting personalization. Never send generic copy that could go to any investor.

### Step 2 -- Cold Email (5-Part Structure)

1. **Subject line**: Short and specific. No clickbait. Reference the connection point.
2. **Opener**: Why this investor specifically. One sentence linking their thesis/portfolio to the opportunity.
3. **Pitch**: What the company does, why now, what proof matters. Use metrics, not adjectives.
4. **Ask**: One concrete next step. Low friction. ("15-min call this week?" not "Would love to explore synergies.")
5. **Sign-off**: Name, role, one credibility anchor if relevant. No fluff.

Rules:
- Personalize every message. Reference one of the sources from Step 1.
- Use proof, not adjectives. "3x revenue growth" not "incredible traction."
- Keep the ask low-friction. One action, not a menu of options.
- Stay concise. Under 150 words for the body.

### Step 3 -- Follow-Up Cadence

Default three-touch sequence:

| Day | Content |
|-----|---------|
| D0 | Initial outbound (cold email from Step 2) |
| D4-5 | Short follow-up with one new data point (metric, press mention, partnership) |
| D10-12 | Final follow-up with a clean close ("I will assume timing is not right if I do not hear back") |

Do not send more than three touches unless the user explicitly requests a longer sequence. Persistence is good; pestering destroys reputation.

Each follow-up must add value. Never just "bumping this to the top of your inbox."

### Step 4 -- Warm Intro Request

When asking a mutual connection for an introduction:

1. Explain why the intro is a fit (one sentence connecting investor thesis to your company)
2. Make life easy for the connector -- include a forwardable blurb
3. Keep the forwardable blurb under 100 words

Forwardable blurb structure:
- One line on what the company does
- One line on traction/proof
- One line on what you are looking for
- One line on why this investor specifically

The connector should be able to forward the blurb with zero editing.

### Step 5 -- Post-Meeting Update

After a meeting with an investor, send a follow-up that includes:

1. The specific thing discussed (shows you were listening)
2. The answer or update promised during the meeting
3. One new proof point if available (closed a deal, hit a milestone, press)
4. The next step with a clear timeline

Keep it under 100 words. The investor had 5 other meetings that day -- make yours the one they remember.

## Output Format

Each deliverable is a complete email draft:
- Subject line
- Body (structured per the relevant template above)
- Notes on personalization sources used

For sequences, deliver all touches as a numbered set with send dates.

## Quality Gate

- Message is personalized to a specific investor (not generic)
- The ask is explicit and low-friction
- No fluff or begging language ("Would be honored", "Incredible opportunity")
- At least one concrete proof point (metric, milestone, or reference)
- Word count stays tight: body under 150 words for cold, under 100 for follow-ups
- Forwardable blurbs are under 100 words and require zero editing by the connector
- Follow-up sequence adds new value at each touch
