Repeated verbatim across parts. Keep it short enough that an evaluator remembers it.
πWin Themes
Shipley form β Because [discriminator], you [benefit], as proven by [evidence].
A theme with no evidence makes generation emit [VERIFY],
which blocks export until you supply proof. That is deliberate.
π»Ghosting
One per line. Argued as weaknesses of an approach, not attacks on a company.
ποΈCustomer Hot Buttons
Comma-separated. Steers emphasis, never claims.
πWhere themes are applied
Themes are woven into Parts 2, 3, 4.1, 4.3, 5 and the Appendix.
They are withheld from Part 1 (entity data, CAGE code, FOCI) and
Part 4.2 (the ROM cost table) β positioning in a factual table reads as marketing to an evaluator.
Part 6 asks questions of the Government, so the strategy chooses which questions to ask and asserts nothing.