About your job
Last analysis experience
“Walk me through the last time you had to make sense of a batch of interviews.”
Asked in 8 sessions · evidence in 8
asked 8 ways
- m1“Tell me about your last project where you had a pile of interviews.”
- m1“When did you last sit down with a set of transcripts — walk me through it.”
- m1“Last time you did analysis — what did that actually look like?”
- m1“Take me back to the last study you analysed.”
[04:12]“Honestly it was a spreadsheet and a lot of swearing.” p3Rachelfrustration
[04:31]“I'd tag everything by hand, then re-tag half of it a week later when the story changed.” p3Rachel
[11:58]“I mostly live in Miro. Sticky notes, cluster, photograph the wall.” p6Tomas
Biggest frustration
“What's the most frustrating part of that whole process for you?”
Asked in 8 sessions · evidence in 6
Most named the re-tagging churn4 of 6
[06:40]“By the time I've coded it all, my framework's moved on and I have to redo it.” p1Marcusfrustration
[09:02]“The manual bit. It's just hours I don't have.” p7Devi
A couple pointed at sharing, not analysis2 of 6
[14:20]“Analysis is fine. Getting it into a deck the client trusts — that's the pain.” p5Jon
Try the prototype
Task — participant drives; moderator observes. “Have a go at exporting a report to share with a colleague.”
First impressions of export
“So — how did you find that? Was the export what you expected?”
Asked in 8 sessions · evidence in 7
asked 7 ways
- m1“What did you make of the export there?”
- m1“Did that do what you thought it would?”
- m1“Talk me through what just happened when you hit export.”
- m1“Any surprises with the export?”
Most found it obvious5 of 7
[22:03]“I just hit Export and it did the thing.” p3Rachelsatisfaction
[22:11]“And that's exactly what I'd expect — no menu-diving, no ‘are you sure’ dance. It just went.” p3Rachel
[18:47]“Button was right where I looked. Done.” p1Marcus
[31:15]“Obvious. Next.” p7Devi
A few wanted a preview before it went2 of 7
[25:52]“I clicked it and then panicked — did it just send to everyone?” p5Jondoubt
[26:04]“I'd want to see what's going out before it goes. Just a glance.” p5Jon
[29:38]“A little confirmation step, just so I know what I'm handing over.” p2Aisha
One hit a blocker1 of 7
[27:19]“It was greyed out and I couldn't tell why. I just sat there.” p6Tomasconfusion
Naming the themes
“If you had to name what you just saw, what would you call it?”
Asked in 8 sessions · evidence in 2 · ran short on time in most sessions
[44:02]“I'd call it ‘the export panic’, honestly.” p5Jon