[MOCK RESPONSE — fixture text, no model was called.]

Launch pricing structure for a dual-channel consumer IoT device:

1. Anchor and floor can coexist if they live in different channels. Keep
   the premium anchor as the retail shelf price; let direct online carry
   launch-window bundles (accessory or subscription) instead of discounts,
   so the visible unit price never moves.

2. Year-one relation: direct and retail list prices should match to the
   euro. Differentiate on bundle value, not sticker — chains monitor for
   undercutting and it poisons the relationship early.

3. Discount mechanics that do not train markdown-waiting: time-boxed launch
   bundle, loyalty credit on the companion app, trade-in later in the year.
   Avoid percentage coupons in the first two quarters.

4. Regional chains in this category typically expect a 38-45% retail
   margin plus co-op marketing contribution; model the floor so it still
   clears contribution margin at the worst of those terms.
