Logo construction — clear space & minimum sizes

Clear space = 1 pixel-unit (x)

xx xx
Reserve a margin equal to one pixel-unit on every side —
the same square as the lavender pixel in the mark.

Minimum & maximum sizes

36 px tall
desktop / web min
24 px tall
print / nav min
20 px tall
absolute floor
Below 20 px tall, drop the wordmark and use a single lavender pixel as the mark.
DON'T: recolor the wordmark · stretch · drop shadow · place on low-contrast bg · pair with another mark · disregard clear space