# brand-descriptions.md -- {{project_name}}

Canonical source of truth for all descriptive language used across the `{{project_name}}` project (including naming, taglines, and marketing phrasing). All consumer files (README.md, docs/index.html, pyproject.toml, features.md) should draw from these definitions. 

For project-specific must-know facts, see [`project-essentials.md`](project-essentials.md) (`plan_phase` appends new facts per phase). For the workflow steps tailored to the current mode (cycle steps, approval gates, conventions), see [`docs/project-guide/go.md`](../project-guide/go.md) — re-read it whenever the mode changes or after context compaction.

---

## Name

- {{github_repo_name}} (GitHub)
- {{package_name}} (PyPI/npm/crates.io)

## Tagline

{{tagline}}

## Long Tagline

{{long_tagline}}

## One-liner

{{one_liner}}

### Friendly Brief Description (follows one-liner)

{{friendly_brief_description}}

## Two-clause Technical Description

{{two_clause_technical_description}}

## Benefits

{{benefits}}

## Technical Description

{{technical_description}}

## Keywords

{{keywords}}

---

## Feature Cards

{{feature_cards}}

---

## Usage Notes

{{usage_notes}}
