```python
import re


def parse_option(segment: str) -> list:
    key, eq, raw = segment.partition("=")
    if not eq or re.fullmatch(r"[A-Za-z][A-Za-z0-9_]*", key) is None:
        raise ValueError("malformed option segment: " + segment)
    if len(raw) >= 2 and raw.startswith('"') and raw.endswith('"'):
        raw = raw[1:-1]
    return [key, raw]


def scan_pairs(text: str) -> list:
    pairs = []
    for segment in text.split(";"):
        if not isinstance(segment, str):
            raise ValueError("non-string argument")
        if segment == "":
            continue
        if segment.startswith('"') and segment.endswith('"'):
            segment = segment[1:-1]
        try:
            key, value = parse_option(segment)
        except ValueError as e:
            raise ValueError(f"invalid option segment: {segment} - {e}")
        pairs.append((key, value))
    return pairs
```