```python
def lay_conveyor(floor: list, row: int, col: int, length: int) -> list:
    if row < 0 or row >= len(floor):
        raise ValueError("Row out of bounds")
    if col < 0 or col + length > len(floor[row]):
        raise ValueError("Conveyor run out of bounds")
    if any(cell != "." for cell in floor[row][col:col+length]):
        raise ValueError("Cell not open")

    new_floor = [row[:] for row in floor]
    new_floor[row][col:col+length] = ["="] * length
    return new_floor
```