```python
import re


def parse_option(segment: str) -> list:
    key, eq, raw = segment.partition("=")
    if not eq or re.fullmatch(r"[A-Za-z][A-Za-z0-9_]*", key) is None:
        raise ValueError("malformed option segment: " + segment)
    if len(raw) >= 2 and raw.startswith('"') and raw.endswith('"'):
        raw = raw[1:-1]
    return [key, raw]


def scan_pairs(text: str) -> list:
    if not isinstance(text, str):
        raise ValueError("text must be a string")
    if not text:
        raise ValueError("text cannot be empty")

    pairs = []
    key_set = set()
    in_quotes = False
    current_segment = ""

    for char in text:
        if char == '"':
            in_quotes = not in_quotes
            current_segment += char
        elif char == ';' and not in_quotes:
            parsed = parse_option(current_segment)
            key, value = parsed
            if key in key_set:
                raise ValueError(f"repeated key: {key}")
            pairs.append(parsed)
            key_set.add(key)
            current_segment = ""
        else:
            current_segment += char

    # Process the last segment if it's not empty
    if current_segment:
        parsed = parse_option(current_segment)
        key, value = parsed
        if key in key_set:
            raise ValueError(f"repeated key: {key}")
        pairs.append(parsed)

    return pairs
```