```python
import re


def parse_option(segment: str) -> list:
    key, eq, raw = segment.partition("=")
    if not eq or re.fullmatch(r"[A-Za-z][A-Za-z0-9_]*", key) is None:
        raise ValueError("malformed option segment: " + segment)
    if len(raw) >= 2 and raw.startswith('"') and raw.endswith('"'):
        raw = raw[1:-1]
    return [key, raw]


def scan_pairs(text: str) -> list:
    if not isinstance(text, str):
        raise ValueError("input must be a string")
    if text == "":
        raise ValueError("empty input is not allowed")

    pairs = []
    key_set = set()

    in_quotes = False
    current_segment = ""
    for char in text:
        if char == '"':
            in_quotes = not in_quotes
        elif char == ";" and not in_quotes:
            segment = parse_option(current_segment)
            key, value = segment
            if key in key_set:
                raise ValueError("repeated key: " + key)
            pairs.append(segment)
            key_set.add(key)
            current_segment = ""
        else:
            current_segment += char

    if current_segment != "":
        segment = parse_option(current_segment)
        key, value = segment
        if key in key_set:
            raise ValueError("repeated key: " + key)
        pairs.append(segment)

    return pairs
```