---
title: "API"
source: PyMC-Marketing (Bayesian MMM)
source_url: https://github.com/pymc-labs/pymc-marketing
licence: Apache-2.0
domain: economics-and-strategy
subdomain: pymc-marketing
date_added: 2026-04-25
---

# API

## Modules
```{eval-rst}
.. currentmodule:: pymc_marketing
.. autosummary::
  :recursive:
  :toctree: generated/

  bass
  causal_utils
  clv
  customer_choice
  data
  hsgp_kwargs
  metrics
  mlflow
  mmm
  model_builder
  model_config
  model_graph
  paths
  plot
  prior
  pytensor_utils
  serialization
  serialization_migration
  special_priors
  utils
```
