## What is a key result?

Key results take the inspirational language and quantify it.

Create key results by asking a simple question “how would we know if we met our objective?”

Typically you have 1-3 key results.

Metrics can be based on:

  * Growth
  * Engagement
  * Revenue
  * Performance
  * Quality

For example, “Launch an Awesome MVP” might have KR’s of:

  * Net Promoter Score (NPS) of 8/10
  * 20% of users come back 2X in one week
  * 10% conversion


### Example key results

For example, some good key results:

  * Sales numbers up 30%.

  * Raise a Series A investment of $1MM.

  * Double our userbase.

See many more examples [here](examples/okrs_by_sixarm.md)