## What is an objective?

Your objective should be:

* Inspirational

  * Provide a sense of meaning and progress.

  * Skip anything such as a small percentage gain.

* Relatable

  * Use language that your team knows and likes.

  * Skip abstract language and unfamiliar acronyms.

* Timely

  * Aim for a clear sprint toward a goal, such as doable this month, or doable this quarter.

  * If it takes a year, your objective may be strategy, or maybe even a mission.

* Actionable by the team independently

  * Your objective has to be truly yours

  * You can’t have any excuse of interdependence, such as "marketing didn’t market it."

* Measurable by the team independently

  * You have know if you've succeeded, or it you're making progress, and how much.

  * You can't have any excuse of independence, such as "That other team didn't measure it."


### Example objectives

For example, some good objectives:

  * Launch an Awesome MVP.

  * Succeed in raising Series A investment.

  * Transform San Francisco’s shopping habits.

See many more examples [here](examples/okrs_by_sixarm.md)