---
title: "LinkedIn"
source: PostHog Documentation
source_url: https://github.com/PostHog/posthog.com
licence: MIT
domain: data-and-analysis
subdomain: posthog-docs
date_added: 2026-04-25
---

Yes, I realize LinkedIn has a bad reputation, but it’s a popular channel with our ICP, important for recruiting, and our posts often do well there. We're posting more there, so here's what we've learned about doing it well so far.

## Advice on LinkedInposting

- The hook is everything. Get people to click “show more.” What works:
  - **Money** - “We spend $X and here are the best things we learned”
  - **Dilemma** - “What would you choose X or Y?”
  - **Provocative statements** - “Collaboration sucks”
  - **Transformation stories, before and after** - “This product helped us go from X to Y”
  - **Data reveals** - “PostHog has seen an ~8x increase in traffic from ChatGPT in the last year”
  - **Resource lists** - “Here are the 10 best posts on X”
  - **Takeaways** - “After weeks of researching X, I’ve published Y deepdive. Here are Z interesting things I learned a long the way.”
  - **Work** - “I wrote a 2000-word long article on how AI impacts performance of software and systems.”
- Use lists and numbers.

- Be specific with numbers. Say “$8,500” not “around 8k.” This feels more credible, like you aren’t making it up.

- Ask yourself if there’s a story or anecdote you can use to make this real.

- Be useful. Write the posts you want to read.

- To drive clicks to links, either either say “link in comments” and add it to the post ~6 hours later or include an image in your post. The algorithm hates direct posts to links.

- A great graphic goes a lot way. “Zero-click” content like ByteByteGo gets thousands of likes with basically just a graphic. Information does better than memes.

- Add a question at the end to get comments. People want to respond. Comments boost posts in the algorithm, often more than shares do.

- Commenting on popular posts works, comments can get 30k+ impressions.

- Posting time doesn’t matter to going viral.

- Posting daily beats 1-2x/week “perfect” posts. A lot won’t hit, but this will more than pay off for the ones that do.

- If you are posting a changelog update, you can create nice images when clicking **Add entry** in the [changelog](/changelog). It's under the **Social sharing** header.

> Thank you to <TeamMember name="Lucas Faria" photo /> for many of these tips.

## LinkedIn posters and their newsletters

A primary way we use LinkedIn is to promote our newsletter, so here are some examples of people doing the same:

- [Gergely Orosz](https://www.linkedin.com/in/gergelyorosz/) - [The Pragmatic Engineer](https://newsletter.pragmaticengineer.com/)

- [Tom Orbach](https://www.linkedin.com/in/tomorbach/) - [Marketing Ideas](https://www.marketingideas.com/)

- [Lenny Rachitsky](https://www.linkedin.com/in/lennyrachitsky/) - [Lenny’s Newsletter](https://www.lennysnewsletter.com/)

- [Alex Xu](https://www.linkedin.com/in/alexxubyte/) - [ByteByteGo](https://blog.bytebytego.com/)

- [Aakash Gupta](https://www.linkedin.com/in/aagupta/) - [Product Growth](https://www.news.aakashg.com/)

- [Ben Lang](https://www.linkedin.com/in/benmlang/) - [Next Play](https://nextplayso.substack.com/)

- [Paweł Huryn](https://www.linkedin.com/in/pawel-huryn/) - [The Product Compass](https://www.productcompass.pm/)

- [Luca Rossi](https://www.linkedin.com/in/lucaronin/) - [Refactoring](https://refactoring.fm/)

- [Jordan Cutler](https://www.linkedin.com/in/jordancutler1/) - [High Growth Engineer](https://read.highgrowthengineer.com/)

- [Alexandre Zajac](https://www.linkedin.com/in/alexandre-zajac/overlay/about-this-profile/) - [Hungry Minds](https://hungrymindsdev.substack.com/)

- [Gregor Ojstersek](https://www.linkedin.com/in/gregorojstersek/?originalSubdomain=si) - [Engineering Leadership](https://newsletter.eng-leadership.com/?utm_campaign=profile_chips)

- [Neo Kim](https://www.linkedin.com/in/nk-systemdesign-one/) - [System Design Newsletter](https://newsletter.systemdesign.one/)

- [Ashish Pratap Singh](https://www.linkedin.com/in/ashishps1/) - [Algomaster](https://blog.algomaster.io/)
