---
title: "Robyn Learn"
source: Meta Robyn (Marketing Mix Modelling)
source_url: https://github.com/facebookexperimental/Robyn
licence: MIT
domain: economics-and-strategy
subdomain: meta-robyn-mmm
date_added: 2026-04-25
---

# Robyn Learn 
### The Open Source Marketing Mix Model Package from Meta Marketing Science

  
---

## App Quick Start
  
  * Install `Robyn` latest package version. Follow the steps [here](https://github.com/facebookexperimental/Robyn/tree/main/R).
  
  * Install `RobynLearn` package:
```{r}
## DEV VERSION
# If you don't have remotes installed yet, first run: install.packages("remotes")
remotes::install_github("facebookexperimental/Robyn/app")
```

  * Load `RobynLearn` UI by running:
```{r}
library("RobynLearn")
robyn_learn()
```

## License

- Terms of Use - https://opensource.facebook.com/legal/terms 
- Privacy Policy - https://opensource.facebook.com/legal/privacy

## Contact

* rblinder@meta.com, Rotem Blinder, Marketing Science Partner
* bernardolares@meta.com, Bernardo Lares, Marketing Science Partner
