---
title: "Getting Started"
source: PyMC-Marketing (Bayesian MMM)
source_url: https://github.com/pymc-labs/pymc-marketing
licence: Apache-2.0
domain: economics-and-strategy
subdomain: pymc-marketing
date_added: 2026-04-25
---

# Getting Started

:::{toctree}
:caption: Installation
:maxdepth: 1

installation/index
:::

:::{toctree}
:caption: Quickstart
:maxdepth: 1

quickstart/clv/index
quickstart/mmm/index
quickstart/customer_choice/index
:::
