R. J. Reynolds Tobacco USA
AUTHORIZATION REQUEST
9318-00-00
SUBJECT
DATE ROUTED:_10/5/89
AR NO:
CHELSEA Sampling Execution -4th Quarter
ORIGINATOR: Dreama Simmons
DEPT.REF.NO:MK 2666
START DATE: 11/27/89
OPERATIONAL DATE:.
1727790
APPROVALREQUEST SUMMARY
Super Marketing, Inc. has been selected to execute in-club and intercept sampling
activities in Tampa, 0rlando and Sarasota test markets. Sample 20's will be
distributed in 2l-34 year old young adult female smokers.F
Execution will be in
two waves,November 27-December 9, 1989 and January 15-27,1990. This execution
will include a comparison test between CHELSEA and a competitive "regular smell"
cigarette conducted in two cars. These cars (4 total) will be given away via a
sweepstakes at the end of Wave II.
A;SMTCONRDMS
AUTHORITY REQUESTED
Prevlously
This
Total
AUTHORIZATION TYPE
Approved
Request
Request
Capltal
Capital
265,870
265,870
Expense
Other
Contract
tPromotion-Operation
Total Hequest
265.870
265.870
Product Modification/Introductlon
Will subsequent proposals be required?
Ye6
No
Previous Proposals:
Other
Lease or Other Continulng Commitment:
Minimum $
Total s.
For
Cost Justifled At
%ROI
FINANCE DATA
19890nly
Capltal
Expense
Capital 1D#
Authority Requested Covered By:
Budgeted Department # 855
$132,935
Project ID#
Funds Requlred From:
04-73-7800-8380-855
Department #
Expense Code
000298-040401
$132,935
Corporate
901963-040401
$132,935
FINANCIAL IMPACT
18.89
1990
Avorage
.19
19
Thoreatter
$(132,935)
s(132,935)
Operating Earnlngs/(Loss)
Corporate Funds Requested
1$
REVIEWS
APPROVALS
Dept.
Inltials
Date
Dept./Inltlais
Slgnature
Date
Dept./initlais
Slgnature
Date
HKA
Prom/JRA
10/16
Mktg/LBB
FMktg/JSBOSB
10/25
ABD7&6910/23
Fin/KAP
Ra.p//910/20
Mktg/ECLCL
2
Compt/KJL
10/23
3
6
+
(Asset/JEL eL)
10/18
6
6
Implementor/Project Manager:
Aocountable Indlvdual
7
L. B. Beasley
4
Dreama Simmons
(MUST BE COMPLETED)
AJRTForma711-Rev.6/B8
