PRICE ROLLBACKVOLUME ASSUMPTIONS
PM FP DOWN $1.50, AO $1.25. RETAILERS IMPLEMENT $1.25
TRANSLATES TO $O.10/PACKVS. PRIOR DISCOUNTING
ASSUMPTIONS.
PROMOTION SPENDING
MARLBORO PROMOTES 10 BILLION UNITS ($100 MILL. @ $2))
CAMEL 12% PROMOTED @ $2+ (9% DISCOUNTED @ $4)
NO OTHER DISCOUNTING ACTIVITY.
IN THE ABSENCE OF DISCOUNTING, SELECT SHARE FALLS TO .5%
SAVINGS MAM +$0.03/PK OR $1.50/1000 IN '95.'94 UNCHANGED
RJR SOSAV IN'95: 35%
®
PM SOSAV IN'95:24%
BALANCEDIVIDEDACROSSAO
NOTE TO RETAILERS REGARDING INV. REDUCTION 2 WEEKS IN
ADVANCE.
STOP SHIPMENTS FOR 2 DAYS PRIOR TO DECREASE TO ASSESS
WHOLESALE INVENTORIES
MCLANE BEGINSIMMEDIATEPAYBACK ON EXCESS INVENTORY
NO PRICE INCREASES IN'95
FET ASSUMPTIONS UNCHANGED
SETASSUMPTIONSUNCHANGED
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