The product is elephant tusks. Elephant tusks are made of ivory. Therefore the mark "Ivory" is generic.
The product is bread. Tastiness is a property of bread. Therefore the mark "Tasty" is descriptive.
The product is body soap. Caress refers to the feeling generated by the soap. Therefore the mark "Caress" is suggestive.
The product is wireless communications. The word "virgin" has no relation to wireless communications. Therefore the mark "Virgin" is arbitrary.
The product is a taxi service. The word "aswelly" is not an English word. Therefore the mark "Aswelly" is fanciful.
