Analysis Inspector Panel — v2

Variant A |
Section
Checkout flow
frustration
Signal4.2 Concentration3.1× Voices5/7
"I kept clicking the button and nothing happened, I thought the whole thing was broken" — p3
Section
Product search
satisfaction
Signal3.8 Concentration2.7× Voices6/7
"Oh that's nice, it found what I wanted straight away" — p1
Theme
Trust & credibility
confusion
Signal3.5 Concentration2.4× Voices4/7
"Where do I even go to return something? I couldn't find it anywhere" — p5
Section
Onboarding
delight
Signal3.1 Concentration2.1× Voices5/7
"I love that it remembers my preferences, that's really thoughtful" — p2
Theme
Value for money
doubt
Signal2.9 Concentration1.8× Voices3/7
"I'm not sure it's worth the premium, you know, compared to the other one" — p4
Section
Navigation
frustration
Signal2.7 Concentration1.6× Voices4/7
"The menu is just... it's too many options, I don't know where anything is" — p6
Heatmap
Sentiment
UX Research
Morville
frustration confusion doubt satisfaction delight Total
Checkout flow 12 4 2 1 0 19
Product search 1 0 0 11 5 17
Onboarding 2 2 0 6 9 19
Navigation 8 4 3 2 0 17
Account settings 3 2 0 4 2 11