# Competitive Analysis: {FEATURE_NAME}

**Feature Branch**: `{BRANCH_NAME}`
**Created**: {DATE}
**Derived From**: [research.md](research.md)

## Purpose

This document captures competitive landscape analysis to inform feature design and identify differentiation opportunities.

---

## Market Overview

### Problem Space

{Brief description of the problem this feature addresses and the market context}

### Target Segment

{Who is trying to solve this problem - the market segment}

---

## Identified Competitors

### Direct Competitors

Solutions that directly address the same problem:

| Competitor | Type | Target Audience | Pricing Model |
|------------|------|-----------------|---------------|
| {Competitor 1} | {SaaS/Tool/Service} | {Who they target} | {Free/Paid/Freemium} |
| {Competitor 2} | {Type} | {Audience} | {Pricing} |
| {Competitor 3} | {Type} | {Audience} | {Pricing} |

### Indirect Competitors

Alternative approaches or workarounds:

| Alternative | Approach | Limitations |
|-------------|----------|-------------|
| {Manual process} | {How people do it manually} | {Why it's not ideal} |
| {Spreadsheets/docs} | {DIY solution} | {Limitations} |
| {Other tool} | {Different approach} | {Gaps} |

---

## Feature Comparison Matrix

Compare must-have requirements (from research.md) across competitors:

### Core Features

| Feature | Our Solution | Competitor 1 | Competitor 2 | Competitor 3 |
|---------|--------------|--------------|--------------|--------------|
| {Must-have 1} | Planned | {Yes/No/Partial} | {Yes/No/Partial} | {Yes/No/Partial} |
| {Must-have 2} | Planned | {Status} | {Status} | {Status} |
| {Must-have 3} | Planned | {Status} | {Status} | {Status} |

### Extended Features

| Feature | Our Solution | Competitor 1 | Competitor 2 | Competitor 3 |
|---------|--------------|--------------|--------------|--------------|
| {Nice-to-have 1} | Future | {Status} | {Status} | {Status} |
| {Nice-to-have 2} | Future | {Status} | {Status} | {Status} |

### Legend

- **Yes**: Fully supports this feature
- **Partial**: Limited support or requires workaround
- **No**: Does not support
- **Planned**: In our roadmap
- **Future**: Potential future addition

---

## Competitor Deep Dives

### {Competitor 1 Name}

**Website**: {URL}
**Founded**: {Year}
**Size**: {Company size/stage}

#### Strengths

- {Strength 1}
- {Strength 2}
- {Strength 3}

#### Weaknesses

- {Weakness 1}
- {Weakness 2}
- {Weakness 3}

#### Pricing

{Pricing details}

#### User Reviews Summary

{What users say - from G2, Capterra, etc.}

#### Key Takeaways

{What can we learn from this competitor}

---

### {Competitor 2 Name}

**Website**: {URL}
**Founded**: {Year}
**Size**: {Company size/stage}

#### Strengths

- {Strength 1}
- {Strength 2}

#### Weaknesses

- {Weakness 1}
- {Weakness 2}

#### Pricing

{Pricing details}

#### User Reviews Summary

{What users say}

#### Key Takeaways

{What can we learn}

---

## Differentiation Opportunities

Based on competitor analysis and user research, our opportunities to differentiate:

### Unique Value Propositions

1. **{Differentiator 1}**: {How we can be different/better}
   - Competitor gap: {What competitors miss}
   - User need: {From research.md}

2. **{Differentiator 2}**: {How we can be different/better}
   - Competitor gap: {What competitors miss}
   - User need: {From research.md}

3. **{Differentiator 3}**: {How we can be different/better}
   - Competitor gap: {What competitors miss}
   - User need: {From research.md}

### Feature Gaps in Market

Features competitors don't offer well that users want:

| Gap | User Need | Opportunity |
|-----|-----------|-------------|
| {Gap 1} | {What users want} | {How we address it} |
| {Gap 2} | {What users want} | {How we address it} |

### Areas to Avoid

Features where competitors have strong lock-in or where competing isn't valuable:

- {Area 1}: {Why to avoid}
- {Area 2}: {Why to avoid}

---

## Market Positioning

### Positioning Statement

For {target personas} who {need/want to accomplish X}, our {feature} provides {key benefit} unlike {competitors} which {competitor limitation}.

### Value Proposition Canvas

| Customer Jobs | Pains | Gains |
|---------------|-------|-------|
| {Job 1} | {Pain addressing job 1} | {Gain from solving} |
| {Job 2} | {Pain addressing job 2} | {Gain from solving} |

### Win/Loss Factors

Why users would choose us over competitors:

**Win Factors**:
- {Reason 1}
- {Reason 2}

**Potential Loss Factors**:
- {Risk 1 - why they might choose competitor}
- {Risk 2}

---

## Recommendations for Specification

Based on competitive analysis, consider these for the specification phase:

### Must Address

Competitive table stakes - must have to be considered:

- {Requirement 1}
- {Requirement 2}

### Should Differentiate

Where to focus for competitive advantage:

- {Differentiator 1}
- {Differentiator 2}

### Consider Later

Competitive features that can wait:

- {Future feature 1}
- {Future feature 2}

---

## Research Sources

- {Source 1: URL or description}
- {Source 2}
- {Source 3}

---

## Next Steps

- [ ] Validate differentiators with stakeholder interviews
- [ ] Update requirements based on competitive insights
- [ ] Proceed to `/doit.specit` with competitive context
