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Please read this policy carefully. This policy contains important information on who we are, how and why we collect, store, use and share your personal information, your rights in relation to your personal information, including your right to object in certain circumstances, and on how to contact us.
We’re deeply committed to creating a safe and secure online learning environment for you as teachers, parents, guardians, carers and young people.
We strive to provide you with access to and control over the personal information that you give us, and we take the protection of your information very seriously.
We take extra precautions for the safety and privacy of our younger learners by moderating online communications and not allowing a child to post or disclose personal information. We take extra precautions for the safety and privacy of our younger learners by not hosting any communication services on our website. Where personal information could be entered, for example when a student names a level, the teacher is notified via email and the teacher has the ability to delete the level if its name is rude or compromising.
We do not accept third party advertisements on our website or within our lessons. We use your personal information only to communicate with you and to provide you with a better learning experience.
We are Ocado Innovation Limited (trading as Ocado Technology and owner of the Code for Life website) (also referred to in this Privacy Notice as “Ocado”, “we” or “us”), with registered office at Buildings 1 & 2 Trident Place, Hatfield Business Park, Mosquito Way, Hatfield, AL10 9UL, and we are the data controller for the personal information covered by this Privacy Notice.
Personal data, or personal information, is any information relating to an individual. It does not include information where the identity has been removed and such information cannot be traced back to an individual (anonymous data).
In the course of your use of the Code for Life portal and our services we collect the following personal information when you provide it to us:
Name/Title
Email address and username/password
School/Teaching or Education Institution
Class names
Performance information
Date/Time individuals register and last log in
Names of children registered in each class
Information about your use of our information and communication systems
Your IP address
Coding you create when using an application, game (including any avatars you create) or other product.
We collect personal information about you i.e. your full name, title, email address, username, school/teaching or education institution at the time of registration. We also collect additional personal information i.e. performance information, any coding you create when using an application, game (including any avatar(s) you create) or other product, school/teaching or education institution and information about your use of our information and communication systems in the course of your use of Code for Life.
We need all the categories of information in the list above, primarily to allow us to perform our contract with you and to enable us to fulfil our legitimate interests, such as our interest to effectively manage our relationship with you, to ensure that our website is used in accordance with our Terms, to provide customer support and to improve our services. We also rely on consent to send you promotional communications and you have the right to withdraw your consent at any time (see the “Your Rights” section below for more information). We summarise the purposes for which we use your personal data and the lawful basis on which we rely at the end of this section.
We process your personal information to identify you as a particular user in our system and to provide you with our services. This identifier gives teachers access to course material, class and individual student management features, and customer support, and also it gives students access to the web app in order to learn how to code within a supported environment (classroom), or independently (at home).
We also use your email address to create an account and to notify you of your registration status and login information, as well as to send you important updates (for example, about our privacy practices or any maintenance impacting User or Student accounts), or to promotional communications when you are happy to receive these (for example, our newsletter or communications about our app and portal features or upcoming events).
Messages may be sent periodically to a user account on the platform to offer support. Users can also use the Contact Us form to contact Code for Life staff directly for customer support. We strongly encourage users not to disclose personal information (other than name and email address) through any communication to Ocado Innovation Limited – messages you exchange on the platform and any forms you submit to Ocado Innovation Limited will be recorded. The Contact Us form is strictly for the purpose of user support. User-initiated communication concerning topics other than those relating directly to the Code for Life portal, including web apps, resources or user experience may not be answered. Please be aware that we will never ask for personal information other than what is required to locate a user in our system.
We also use cookies to collect information about how you use our platform, in order to analyse and improve user experience on our website and to ensure that our users comply with our Terms of Use. This information is usually anonymised and used at an aggregate level. Please see section “Cookies” below for more information on what information we collect and how we use cookies.
We may also use an email address and username to limit a user temporarily or permanently from the Code for Life portal if that user engages in inappropriate use of the site (e.g. giving other people access to their user account, malicious misuse of the portal, including spam).
Purpose | Legal basis |
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To allow you to create an account and provide our services to you through our website, such as providing course material and resources |
Contractual necessity: the information is necessary to fulfil our contract with you. |
To manage our relationship with you, including to allow you to manage your account, provide customer support, to handle your requests and queries, to provide you with information about our services that you use, or information about changes in our Terms or this Policy |
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To send you our newsletters, other promotional material and occasional research survey about Code for Life |
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To carry out analysis and compile statistics about the use of our website and app, and the use of our services, in order to enable us to provide a better service, feature and functionality |
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To authenticate your account and to ensure the security of our website, app, information systems and assets, to monitor compliance with our Terms, to prevent illegal activities in relation to our services. |
Our legitimate interests to protect our business assets against illegal or inappropriate activities or security threats and your legitimate interests to protect the security of your account and information. |
To protect our legal rights and to establish, exercise or defend legal claims relating to our services. |
Our legitimate interests to protect our legal rights. |
For accounting, record keeping and audit purposes |
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When we rely on legitimate interests to process personal data, we consider and balance those interests against any potential impact on you (both positive and negative) and your rights and interests. If we consider that our interests are overridden by the impact on you, we will not use your personal data in this way (unless the law gives us another valid ground to do so). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
We will only use your personal information for the purposes for which we collected it or for other compatible purposes. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the basis on which we do so. Please note that we do not always need to rely on your consent to collect and process your personal information, and we will not seek your consent unless this is required by law.
We use cookies and similar technologies on this website to give you the best experience of our website and games. Our cookie management service provider is called OneTrust.
A cookie is a very small text document, which often includes an anonymous unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. We also use other forms of technology (such as web beacons or pixels) which serve a similar purpose to cookies and which allow us to monitor and improve our website. When we talk about cookies in this policy, this term includes these similar technologies, (such as pixels and beacons).
We use the following types of cookies on our website for the following purposes:
Types of cookies | Purpose | Maximum lifespan (months) |
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Strictly necessary cookies |
These cookies are required to enable core functionalities of the website. Without these cookies, services you have asked for, like remembering your login details or your language, cannot be provided. If you disable these cookies via your browser settings certain parts of the website will not function for you. |
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Functional cookies |
These cookies enable the website to provide enhanced functionality and personalisation. If you do not allow these cookies then some or all of these services may not function properly. These kinds of cookies remember things like the mute setting in the Rapid Router game. |
Session |
Analytics/Performance cookies |
These cookies help us improve or optimise the experience we provide. This can be anything like which pages you go to most often, and if you get error messages from web pages. They allow us to measure how visitors interact with the website (for example which part of the websites are clicked on and the length of time between clicks). We use this information to improve the user experience and performance of the website. We use third-party web analytics software on our website and apps (such as Google Analytics), further information about these partners can be found here. |
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Ocado Innovation Limited does not allow third party advertising, or affiliation on our site.
We have enabled Google Analytics and Mouseflow. If you choose to allow analytics/performance cookies, this would provide us with, amongst other things, a summary as to how you use our site and would enable us to improve your experience.
Google Analytics. This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help the website operators analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, and allowing performance cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Further information can be found here.
Mouseflow. We also use Mouseflow on our website; this provider offers a website analytics tool that provides services such as session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow uses cookies to record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar metadata. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you’d like to opt-out from Mouseflow collecting the above information, you can do so at https://mouseflow.com/opt-out. If you’d like to exercise your data protection rights in relation to information that Mouseflow holds about you, please contact us first or, as a secondary option, contact Mouseflow at privacy@mouseflow.com.
Freshdesk is our third party customer support tool that enables customers to contact us through a ticketing system on the website.
For more information on Freshdesk’s Privacy Notice, visit https://www.freshworks.com/privacy/.
For more information on Freshdesk and GDPR, visit https://freshdesk.com/gdpr.
You may refuse the use of non-essential cookies by selecting the relevant settings using our cookie control tool. Please note, strictly necessary cookies will always be set as they are essential for our website to operate.
You can change your cookie preferences or withdraw consent by clicking on the following button:
To opt-out of Google Analytics for Display Advertising and customize Google Display Network ads in general please go to https://www.google.com/settings/ads or Google Analytics’ currently available opt-outs for the web.
To find out more about cookies please visit: www.allaboutcookies.org or see www.youronlinechoices.eu which contains further information about behavioural advertising and online privacy.
We share your personal information with our employees, to the extent this is necessary for them to perform their tasks.
We also share some limited information with third party service providers (as explained below). We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions:
We share your personal information with our IT, email and web service providers, in order to enable them to provide us with their services. For example, we share your name and email address details with DotDigital, a service provider used for the purposes of sending emails to our users (such as newsletters, collecting feedback, or any important service related emails). This data sharing enables us to send you emails, view when they are opened and view which links are clicked.
We will occasionally ask for feedback on our resources and games. We will usually do this via an email with links to UsabilityHub. If you choose to participate in the survey, the information UsabilityHub collects from you will record; time spent, country, device type, device platform, unless specifically asked within the questions themselves for example, the survey may ask your age. You can find out more about UsabilityHub here.
If our business is sold or its assets are purchased by another company it would typically be part of such a transaction for customer information to form part of the business assets being transferred. However, the information will remain subject to this Privacy Policy.
Where necessary, we share personal information with our business advisors, such as legal advisors, consultants, accountants or auditors, for the purposes outlined in this Policy.
In the event of a legal dispute, a court order or a legitimate request from a law enforcement agency or other public authority, we will share your personal information with our legal advisors, courts or such public authority, as necessary.
We will only retain your personal information for as long as you have an active account, unless we need to retain this information for longer in order to protect our legal interests and establish, exercise or defend a legal claim If you deactivate your account, we may anonymise your information and use it for a period of time in an anonymous format for research and other business purposes, such as business analytics.
For users that have registered but whose accounts are inactive, we will delete your personal information after 3 years of inactivity.
Under data protection laws, you have certain rights in relation to your personal information, which you can exercise free of charge. In summary, those include the right to:
request a copy of your personal information and to certain other extra information that this Privacy Notice is already designed to address;
require us to correct any mistakes in your information which we hold;
require the erasure of personal information concerning you in certain situations;
receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format (e.g. in pdf or .csv format) and have the right to transmit those data to a third party in certain situations;
object at any time to processing of personal information concerning you for direct marketing;
object in certain other situations to our continued processing of your personal information;
otherwise restrict our processing of your personal information in certain circumstances.
Please note these rights may be limited, for example if fulfilling your request would reveal personal data about another person or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of the relevant exemptions upon which we rely when responding to any request you make.
If you would like to exercise any of those rights, please:
email our Data Protection Officer at privacy_codeforlife@ocado.com;
let us have enough information to identify you (eg username, full name and email address); and
let us know (if possible) the information to which your request relates.
If you would like to unsubscribe from any email newsletter or other promotional emails, you can click on the unsubscribe link which you can find at the bottom of our emails, in order to be removed. It could take up to 72 hours to process the update through our systems.
We have security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information are subject to a duty of confidentiality.
We have introduced two-factor authentication to the portal to further reinforce the safety of Teachers’ accounts, details of which are available here.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
We hope that we or our Data Protection Officer can resolve any query or concern you raise about this Privacy Notice or how we use your information.
Alternatively, you also have the right to lodge a complaint with a supervisory authority, in particular in the UK and/or the and/or the European Union (or European Economic Area) country where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: +44 303 123 1113.
This Privacy Policy was last updated on {{ last_updated }}.
We may change this Privacy Policy from time to time and you should check it regularly. If we make any material changes to this notice we will inform via appropriate means (eg email).
Please contact our Data Protection Officer or us at privacy_codeforlife@ocado.com if you have any questions about this Privacy Policy or the information we hold about you.
If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to contact us” above).