ANALYSTIMPRESSIONS
I listened to several impromptumedia interviews of Analysts.
In general, the Analysts' answers were precise; low-key and
favorable about the development.
They also refused to speculate on questions designed to
elicit a negative and/or controversial response.
John of the Wall Street Journal asked one analyst if this
Coke?" the answer was:
"of course not; Coke withdrew a product and RJR is not doing
that. Also this is nowhere near the same level of spending
and commitment.
Another analyst said it "is a good move because RJR has
nothing to lose here. It's a technological advancement and
that puts them on the leading edge. But, if it doesn't fly
they. have really not invested that much.
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