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CUI // SP-CTI

🎯 Capture Strategy & Win Themes

One message, carried by every generated RFI part and proposal section.

Upload RFI › Set StrategyAttach Evidence › Generate › Approve
🧡Golden Thread
Repeated verbatim across parts. Keep it short enough that an evaluator remembers it.
πŸ†Win Themes
Shipley form β€” Because [discriminator], you [benefit], as proven by [evidence]. A theme with no evidence makes generation emit [VERIFY], which blocks export until you supply proof. That is deliberate.
πŸ‘»Ghosting
One per line. Argued as weaknesses of an approach, not attacks on a company.
πŸŽ›οΈCustomer Hot Buttons
Comma-separated. Steers emphasis, never claims.
πŸ“Where themes are applied
Themes are woven into Parts 2, 3, 4.1, 4.3, 5 and the Appendix. They are withheld from Part 1 (entity data, CAGE code, FOCI) and Part 4.2 (the ROM cost table) β€” positioning in a factual table reads as marketing to an evaluator. Part 6 asks questions of the Government, so the strategy chooses which questions to ask and asserts nothing.
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