Index A | C | D | E | F | G | H | L | M | P | S | T | U A adstock_spend() (tippingpoint.models.MarketingReturnCurve method) allocate_budget() (tippingpoint.portfolio.PortfolioAllocator method) C calculate_tipping_points() (tippingpoint.models.MarketingReturnCurve method) CurveVisualizer (class in tippingpoint.viz) D days_to_theta() (in module tippingpoint.math) E evaluate_current_budget() (tippingpoint.models.MarketingReturnCurve method) F fit_bayesian() (tippingpoint.models.MarketingReturnCurve class method) from_historical_data() (tippingpoint.models.MarketingReturnCurve class method) G G_BLUE (tippingpoint.viz.CurveVisualizer attribute) G_GRAY (tippingpoint.viz.CurveVisualizer attribute) G_GREEN (tippingpoint.viz.CurveVisualizer attribute) G_LIGHT_GRAY (tippingpoint.viz.CurveVisualizer attribute) G_RED (tippingpoint.viz.CurveVisualizer attribute) G_YELLOW (tippingpoint.viz.CurveVisualizer attribute) geometric_adstock() (in module tippingpoint.math) get_diminishing_returns_point() (tippingpoint.models.MarketingReturnCurve method) get_inflection_point() (in module tippingpoint.math) get_minimal_marginal_cost_point() (tippingpoint.models.MarketingReturnCurve method) H hill_first_derivative() (in module tippingpoint.math) hill_function() (in module tippingpoint.math) L launch_dashboard() (tippingpoint.models.MarketingReturnCurve method) M MarketingReturnCurve (class in tippingpoint.models) max_efficiency_point (tippingpoint.models.MarketingReturnCurve property) max_profit_point (tippingpoint.models.MarketingReturnCurve property) module tippingpoint.math tippingpoint.models tippingpoint.portfolio tippingpoint.viz P plot_response_curve() (tippingpoint.models.MarketingReturnCurve method) (tippingpoint.viz.CurveVisualizer class method) PortfolioAllocator (class in tippingpoint.portfolio) predict_incremental_return() (tippingpoint.models.MarketingReturnCurve method) predict_marginal_return() (tippingpoint.models.MarketingReturnCurve method) S summary() (tippingpoint.models.MarketingReturnCurve method) T tippingpoint.math module tippingpoint.models module tippingpoint.portfolio module tippingpoint.viz module U update_loss() (tippingpoint.models.MarketingReturnCurve method)