Index

A

alpha (tippingpoint.curve.MarketingReturnCurve attribute)

B

beta (tippingpoint.curve.MarketingReturnCurve attribute)

C

channel_name (tippingpoint.curve.MarketingReturnCurve attribute)

E

evaluate_current_budget() (tippingpoint.curve.MarketingReturnCurve method)

F

fit_bayesian() (tippingpoint.curve.MarketingReturnCurve class method)

from_historical_data() (tippingpoint.curve.MarketingReturnCurve class method)

G

get_diminishing_returns_point() (tippingpoint.curve.MarketingReturnCurve method)

get_minimal_marginal_cost_point() (tippingpoint.curve.MarketingReturnCurve method)

K

K (tippingpoint.curve.MarketingReturnCurve attribute)

M

MarketingReturnCurve (class in tippingpoint.curve)

module tippingpoint.curve

P

plot_response_curve() (tippingpoint.curve.MarketingReturnCurve method) posterior_samples (tippingpoint.curve.MarketingReturnCurve attribute)

predict_incremental_return() (tippingpoint.curve.MarketingReturnCurve method) predict_marginal_return() (tippingpoint.curve.MarketingReturnCurve method)

T

tippingpoint.curve module