Index

A

add_experiment() (dxpoint.models.MarketingReturnCurve method) (dxpoint.multichannel.MultiChannelModel method) (dxpoint.portfolio.PortfolioAllocator method) adstock_spend() (dxpoint.models.MarketingReturnCurve method)

allocate_budget() (dxpoint.portfolio.PortfolioAllocator method) attach_experiments() (dxpoint.models.MarketingReturnCurve method) (dxpoint.multichannel.MultiChannelModel method) (dxpoint.portfolio.PortfolioAllocator method)

C

calculate_tipping_points() (dxpoint.models.MarketingReturnCurve method) CapacityMultipliers (class in dxpoint.capacity)

CapacityProjector (class in dxpoint.capacity) compute_multipliers() (dxpoint.capacity.CapacityProjector method) CurveVisualizer (class in dxpoint.viz)

D

days_to_theta() (in module dxpoint.math) decompose_historical_contributions() (dxpoint.multichannel.MultiChannelModel method) dxpoint.capacity module dxpoint.evaluation module dxpoint.fitting.bayesian module dxpoint.fitting.gradient module dxpoint.math module

dxpoint.models module dxpoint.multichannel module dxpoint.portfolio module dxpoint.validation module dxpoint.viz module

E

evaluate_current_budget() (dxpoint.models.MarketingReturnCurve method) evaluate_curve_fit() (in module dxpoint.evaluation)

evaluate_fit() (dxpoint.models.MarketingReturnCurve method) evaluate_unlocked_headroom() (dxpoint.capacity.ProjectedReturnCurve method)

F

fit() (dxpoint.models.MarketingReturnCurve class method) (dxpoint.multichannel.MultiChannelModel class method) fit_bayesian() (dxpoint.models.MarketingReturnCurve class method) (dxpoint.multichannel.MultiChannelModel class method) fit_bayesian_mcmc() (in module dxpoint.fitting.bayesian) fit_frequentist() (dxpoint.models.MarketingReturnCurve class method) fit_gradient_descent() (dxpoint.models.MarketingReturnCurve class method) (dxpoint.multichannel.MultiChannelModel class method)

fit_hierarchical_bayesian() (dxpoint.multichannel.MultiChannelModel class method) fit_mle_gradient() (in module dxpoint.fitting.gradient) fit_multichannel_bayesian_mcmc() (in module dxpoint.multichannel) fit_multichannel_gradient() (in module dxpoint.multichannel) fit_multichannel_hierarchical_bayesian() (in module dxpoint.multichannel) format_fit_report() (in module dxpoint.evaluation) format_multichannel_validation_report() (in module dxpoint.validation) format_validation_report() (in module dxpoint.validation)

G

G_BLUE (dxpoint.viz.CurveVisualizer attribute) G_GRAY (dxpoint.viz.CurveVisualizer attribute) G_GREEN (dxpoint.viz.CurveVisualizer attribute) G_LIGHT_GRAY (dxpoint.viz.CurveVisualizer attribute) G_RED (dxpoint.viz.CurveVisualizer attribute) G_YELLOW (dxpoint.viz.CurveVisualizer attribute)

geometric_adstock() (in module dxpoint.math) get_allocator() (dxpoint.multichannel.MultiChannelModel method) get_calibration_summary() (dxpoint.portfolio.PortfolioAllocator method) get_diminishing_returns_point() (dxpoint.models.MarketingReturnCurve method) get_inflection_point() (in module dxpoint.math) get_minimal_marginal_cost_point() (dxpoint.models.MarketingReturnCurve method) get_optimal_scaling_window() (dxpoint.models.MarketingReturnCurve method)

H

hill_first_derivative() (in module dxpoint.math)

hill_function() (in module dxpoint.math)

L

launch_dashboard() (dxpoint.models.MarketingReturnCurve method)

M

m_beta (dxpoint.capacity.CapacityMultipliers attribute), [1] m_beta_product (dxpoint.capacity.CapacityMultipliers attribute), [1] m_beta_rf (dxpoint.capacity.CapacityMultipliers attribute), [1] m_k (dxpoint.capacity.CapacityMultipliers attribute), [1] m_k_product (dxpoint.capacity.CapacityMultipliers attribute), [1] m_k_rf (dxpoint.capacity.CapacityMultipliers attribute), [1] MarketingReturnCurve (class in dxpoint.models) max_efficiency_point (dxpoint.models.MarketingReturnCurve property) max_profit_point (dxpoint.models.MarketingReturnCurve property) module dxpoint.capacity dxpoint.evaluation dxpoint.fitting.bayesian dxpoint.fitting.gradient dxpoint.math dxpoint.models dxpoint.multichannel dxpoint.portfolio dxpoint.validation dxpoint.viz

MultiChannelMMM (in module dxpoint.multichannel) MultiChannelModel (class in dxpoint.multichannel)

N

normalize_experiments_list() (in module dxpoint.validation)

normalize_multichannel_experiments() (in module dxpoint.validation)

P

plot_curve_comparison() (dxpoint.capacity.ProjectedReturnCurve method) plot_response_curve() (dxpoint.models.MarketingReturnCurve method) (dxpoint.viz.CurveVisualizer class method) PortfolioAllocator (class in dxpoint.portfolio) predict_channel_contributions() (dxpoint.multichannel.MultiChannelModel method) predict_incremental_return() (dxpoint.models.MarketingReturnCurve method)

predict_marginal_return() (dxpoint.models.MarketingReturnCurve method) predict_total_return() (dxpoint.multichannel.MultiChannelModel method) product_details (dxpoint.capacity.CapacityMultipliers attribute), [1] project() (dxpoint.capacity.CapacityProjector method) project_capacity() (dxpoint.models.MarketingReturnCurve method) ProjectedReturnCurve (class in dxpoint.capacity)

R

rf_details (dxpoint.capacity.CapacityMultipliers attribute), [1]

S

summary() (dxpoint.capacity.CapacityMultipliers method) (dxpoint.models.MarketingReturnCurve method) (dxpoint.multichannel.MultiChannelModel method)

synergy_damping (dxpoint.capacity.CapacityMultipliers attribute), [1]

T

tinygrad_geometric_adstock() (in module dxpoint.fitting.gradient)

U

update_loss() (dxpoint.models.MarketingReturnCurve method)

V

validate_curve_experiments() (in module dxpoint.validation) validate_experiment() (dxpoint.models.MarketingReturnCurve method) validate_experiments() (dxpoint.models.MarketingReturnCurve method) (dxpoint.multichannel.MultiChannelModel method) (dxpoint.portfolio.PortfolioAllocator method)

validate_multichannel_experiments() (in module dxpoint.validation)

W

weibull_adstock() (in module dxpoint.math)