Key findings
Patterns ranked by signal strength — concentration, participant breadth, and intensity combined. These are starting points; which findings matter most depends on business context and project goals.
Section × Sentiment
Quote counts per report section and sentiment. Coloured cells show where a sentiment is more (blue) or less (amber) concentrated than expected.
Theme × Sentiment
The same view grouped by cross-cutting themes instead of sections. Themes span multiple sections — a pattern here means the sentiment recurs across different parts of the product.