Index

A

adstock_spend() (tippingpoint.models.MarketingReturnCurve method)

allocate_budget() (tippingpoint.portfolio.PortfolioAllocator method)

C

calculate_tipping_points() (tippingpoint.models.MarketingReturnCurve method)

CurveVisualizer (class in tippingpoint.viz)

D

days_to_theta() (in module tippingpoint.math)

decompose_historical_contributions() (tippingpoint.mmm.MultiChannelMMM method)

E

evaluate_current_budget() (tippingpoint.models.MarketingReturnCurve method)

F

fit_bayesian() (tippingpoint.mmm.MultiChannelMMM class method) (tippingpoint.models.MarketingReturnCurve class method) fit_bayesian_mcmc() (in module tippingpoint.fitting.bayesian) fit_hierarchical_bayesian() (tippingpoint.mmm.MultiChannelMMM class method) fit_mle_gradient() (in module tippingpoint.fitting.gradient)

fit_multichannel_bayesian_mcmc() (in module tippingpoint.mmm) fit_multichannel_gradient() (in module tippingpoint.mmm) fit_multichannel_hierarchical_bayesian() (in module tippingpoint.mmm) from_historical_data() (tippingpoint.mmm.MultiChannelMMM class method) (tippingpoint.models.MarketingReturnCurve class method)

G

G_BLUE (tippingpoint.viz.CurveVisualizer attribute) G_GRAY (tippingpoint.viz.CurveVisualizer attribute) G_GREEN (tippingpoint.viz.CurveVisualizer attribute) G_LIGHT_GRAY (tippingpoint.viz.CurveVisualizer attribute) G_RED (tippingpoint.viz.CurveVisualizer attribute) G_YELLOW (tippingpoint.viz.CurveVisualizer attribute)

geometric_adstock() (in module tippingpoint.math) get_allocator() (tippingpoint.mmm.MultiChannelMMM method) get_diminishing_returns_point() (tippingpoint.models.MarketingReturnCurve method) get_inflection_point() (in module tippingpoint.math) get_minimal_marginal_cost_point() (tippingpoint.models.MarketingReturnCurve method) get_optimal_scaling_window() (tippingpoint.models.MarketingReturnCurve method)

H

hill_first_derivative() (in module tippingpoint.math)

hill_function() (in module tippingpoint.math)

L

launch_dashboard() (tippingpoint.models.MarketingReturnCurve method)

M

MarketingReturnCurve (class in tippingpoint.models) max_efficiency_point (tippingpoint.models.MarketingReturnCurve property) max_profit_point (tippingpoint.models.MarketingReturnCurve property) module tippingpoint.fitting.bayesian tippingpoint.fitting.gradient tippingpoint.math tippingpoint.mmm tippingpoint.models tippingpoint.portfolio tippingpoint.viz

MultiChannelMMM (class in tippingpoint.mmm)

P

plot_response_curve() (tippingpoint.models.MarketingReturnCurve method) (tippingpoint.viz.CurveVisualizer class method) PortfolioAllocator (class in tippingpoint.portfolio)

predict_channel_contributions() (tippingpoint.mmm.MultiChannelMMM method) predict_incremental_return() (tippingpoint.models.MarketingReturnCurve method) predict_marginal_return() (tippingpoint.models.MarketingReturnCurve method) predict_total_return() (tippingpoint.mmm.MultiChannelMMM method)

S

summary() (tippingpoint.mmm.MultiChannelMMM method) (tippingpoint.models.MarketingReturnCurve method)

T

tinygrad_geometric_adstock() (in module tippingpoint.fitting.gradient) tippingpoint.fitting.bayesian module tippingpoint.fitting.gradient module tippingpoint.math module

tippingpoint.mmm module tippingpoint.models module tippingpoint.portfolio module tippingpoint.viz module

U

update_loss() (tippingpoint.models.MarketingReturnCurve method)

W

weibull_adstock() (in module tippingpoint.math)